2 CHAINZ LAUNCHES INTERACTIVE VIRTUAL REALITY EXPERIENCE

2 CHAINZ LAUNCHES INTERACTIVE VIRTUAL REALITY EXPERIENCE 

VR GOGGLES UNLOCK ROOMS WITH EXCLUSIVE SNIPPETS OF TRACKS FEATURING NICKI MINAJ & SWAE LEE; GOGGLES AVAILABLE AT WWW.2CHAINZSHOP.COM

2 Chainz, the multi-platinum, Grammy Award®-winning artist, breaks new ground in both the hip-hop and technology world with his release of “Trap House,” the first of its kind immersive and interactive virtual reality experience, powered by VRTGO and built by VRLIVE, that guides fans through 2 Chainz personal story of his own “Trap House” on Riverdale Road in Atlanta, GA prior to becoming the global hip-hop star he is today. This emerging technology play is part of a multi-tiered, wide-reaching marketing campaign - featuring a bespoke Spotify playlist co-curated by NBA Finals MVP Kevin DurantNicki Minaj, Erykah Badu and more, and an apparel collaboration with Trouble Andrew (aka GucciGhost) - for the June 16th release of 2 Chainz new Def Jam Recordings album, PRETTY GIRLS LIKE TRAP MUSIC.

Within the VR experience, fans are prompted to explore the “Trap House,” going from room to room to discover new 2 Chainz songs featured off the forthcoming album PRETTY GIRLS LIKE TRAP MUSIC, delivered with spacial sound quality and designed for music listeners. To provide a more interactive and entertaining VR journey, gamification features enable fans to encounter new characters and objects to interact with while they are in the “Trap House.”

With the purchase of the PRETTY GIRLS LIKE TRAP MUSIC VR goggles at 2 Chainz digital pop up shopwww.2ChainzShop.com, fans will receive a digital download of the album upon release and can unlock rooms featuring snippets to album cuts “Realize” featuring Nicki Minaj and “Poor Fool” featuring Swae Lee. Users can experience the “Trap House” at www.2Chainz.com/VR and on Gear VR.

View the VR “Trap House” Trailer:

Experience the VR “Trap House” here: www.2Chainz.com/VR

Purchase the VR “Trap House” goggles here: www.2ChainzShop.com

PRETTY GIRLS LIKE TRAP MUSIC Pre-order: http://smarturl.it/pgltm

 

 

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