ESQUIRE: PUSHA T ON WHAT IT TAKES TO FIND YOUR PERSONAL STYLE
Pusha T on What It Takes to Find Your Personal Style
And his ongoing partnership with Adidas.
Pusha T has been wearing a lot of black recently. He's not making a statement so much as hitting the reset button on his personal style. He's looking for a new vibe, and he likes to keep it simple in public with solid colors while he's experimenting with what works for him away from the glare of the camera lens. But when he showed up to chat with us at the Adidas x Parley Run for the Oceans event this month, he was rocking a different palette.
"Well today, in honor of the Parleys, you see the baby blue nuances," he explained. "So I just did sort of a matching thing. I went from there to the baby-blue John Elliott [jeans], to the baby-blue platinum Rolex face, to the Burberry blue pop color [on the jacket]. Usually though, I am in all black." After shooting a few photos, we sat down to talk about why he used the Adidas EQT line as his jumping-off point for working with the brand, what it takes to build a personal uniform, and why the worlds of music and fashion constantly intersect.
On the EQT line:
EQT was the silhouette that jumped out to me. I was offered a ton of silhouettes, and that was the one that I identified with. I saw myself in it the most. I could think back to times where I saw those on guys that I knew—older guys that I knew—and man, I thought those were fresh. It was just something I knew that I could put together with clothes. I could make the whole uniform be everything it was supposed to be; we could really sell that as a brand. It's nostalgia, it's personal connection, it's how it coordinates with fashion and the looks of today.
On working with Adidas:
I feel like Adidas helps a lot with keeping it exciting. They're always doing something—they're so community-oriented, forward-thinking, and just show that they care about the culture. It's always good to see these big corporate monsters embrace hip-hop and be so open with it. Like, you know, I'm Pusha T. I'm really Pusha T. Having Adidas back me—my movement—and care about some of the things that I care about, it's awesome.
On the intersection of music and fashion:
I just feel like it's dealing in creativity. We pull inspiration from both. I'll make a song and know exactly what I want to wear performing it. I have a friend [Henry Levy] who has a line called Enfants Riches Déprimés, and I'll go to his studio, and he's listening to everything, from old Biggie and old Jay-Z to punk bands. And he'll give me a T-shirt, and he'll be like, "I was just thinking about this song," and so on and so forth. They work hand-in-hand.
On finding your own style:
I'm still trying to find what my thing is going to be, and it takes time. Because I want it to be my personal look; I want it to be a uniform. Because when you wear a uniform, when anyone puts that on, they know: They're taking your uniform. So that's when you've won. You have to reinvent that sometimes, and it takes time, but that's the ultimate goal: finding your uniform that people signify to you.